Metasports Interactive, a sports gaming startup based in Hyderabad, has announced a $20 million investment from London-based growth financing firm Metica. The funding will be facilitated under a user acquisition (UA) model.
The UA model allows for non-dilutive financing, with capital provided based on performance metrics. Metasports said the funds will support the growth of its flagship multiplayer cricket game, Hitwicket, and boost marketing and user acquisition efforts.
Kashyap Reddy, Co-Founder and CEO of Metasports Interactive, stated that the company’s vision is to reach over a billion cricket fans globally and build a world-class gaming business from India. According to Reddy, the partnership with Metica will provide the capital and tools necessary to accelerate expansion in international markets without diluting ownership.
The funding also includes a technology partnership, with Metica deploying its proprietary platform to optimize Hitwicket’s in-game revenue performance and strengthen the unit economics driving the studio’s growth. Previously, Metasports raised $8 million from Prime Venture Partners and Singapore-based Horizon Ventures.
Metica CEO Phil Mohr noted that user acquisition funding is typically reserved for companies that demonstrate strong unit economics and repeatable growth. He added that Metasports Interactive stood out due to Hitwicket’s ability to scale efficiently across both India and global markets. Metica aims to support growth through its technology by helping optimize in-game revenue to increase lifetime value.
Since its launch, Hitwicket has built a player base of over 18 million users across 109 countries. With this latest funding round, Metasports Interactive is targeting approximately 8x growth over the next 18 months. This growth is expected to be driven by intensified marketing in priority international markets, AI-led targeting strategies, and continued investment in product depth.
Metica is a growth financing and technology company focused exclusively on the gaming sector.
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