Suntory Global Spirits whisky bottles in a modern Indian retail store.
Suntory Global Spirits has set an ambitious goal to establish India as its third-largest market by revenue by the year 2030. The spirits giant plans to achieve this by strategically expanding its whisky business, leveraging both its imported premium brands and locally produced offerings.
The company’s strategy involves introducing Oaksmith whisky to cater to the mass and mid-premium segments of the Indian market. Concurrently, Suntory will focus on its Japanese and American whisky portfolios to attract and retain premium consumers. This dual approach aims to capture a significant share of India’s rapidly growing spirits market.
By concentrating on scaling its operations and product offerings, Suntory Global Spirits is positioning itself for substantial growth in one of the world’s most dynamic emerging markets.
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