Quick commerce store workers fulfilling orders in a dusty Indian city at sunrise.
Quick commerce startup BazaarNow has successfully raised ₹72 Cr (approximately $7.5 Mn) in a funding round spearheaded by Peak XV Partners. The investment also saw participation from Whiteboard Capital and Antler, alongside a notable group of angel investors.
The funding round included contributions from prominent figures in the startup ecosystem, such as Vidit Aatrey, cofounder of Meesho; Karthik Gurumurthy, former head of Swiggy Instamart; Prashant Sachan, founder of AppsForBharat & Sri Mandir; and Nitin Saluja, cofounder of Chaayos.
BazaarNow intends to utilize the newly acquired capital to broaden its operational footprint, with a strategic focus on expanding into tier II and III cities across India. The company reported significant traction in its initial pilot city, achieving over 1,800 orders per day per store.
In the coming 6 to 12 months, BazaarNow plans to enter adjacent towns, enhance its product range to include more groceries and daily essentials, strengthen its supply chain infrastructure, and improve its user experience with a focus on local languages.
The startup, founded in January 2026 by former Zepto executives Priyanshu Jain, Arjun Harish, and Tarithmay Mandal, operates as a quick commerce platform for groceries and daily essentials. It is currently active in select neighborhoods in Bengaluru.
This funding comes at a time when the Indian quick commerce market is experiencing rapid growth. The sector is projected to expand from $6.1 Bn in 2024 to $40 Bn by 2030, significantly outpacing the overall e-commerce industry’s growth rate. BazaarNow aims to capture a share of this burgeoning market, competing with established players like Blinkit, Swiggy Instamart, and Zepto, as well as newer entrants such as Flipkart Minutes and Amazon Now.
The investment underscores the continued investor interest in quick commerce, with firms like Peak XV Partners actively backing companies in the space. This trend is further exemplified by recent funding rounds in related sectors, such as the $15.3 Mn raised by fashion quick commerce startup ZILO and Zepto’s substantial funding round.
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