House of Chikankari Raises ₹25 Cr Series A for Omnichannel Growth

New Delhi, India – April 18, 2026 – House of Chikankari, a direct-to-consumer (D2C) ethnic fashion brand, announced today it has closed a ₹25 crore (approximately $2.6 million) Series A funding round. The investment was led by Cap Alpha Ventures, with participation from other investors.

The capital infusion is earmarked for expanding the brand’s product portfolio, strengthening its omnichannel presence through an increased focus on offline retail channels, and further developing its global market reach.

Founded in 2020 by Aakriti Rawal and Poonam Rawal, House of Chikankari specializes in authentic, hand-embroidered chikankari apparel. The brand aims to professionalize the artisanal chikankari sector by providing high-quality handcrafted garments and supporting sustainable livelihoods for artisans, particularly women.

House of Chikankari operates through its own website and mobile application, as well as major e-commerce platforms like Myntra. The company reports significant digital engagement, with its online platforms attracting over 900,000 monthly sessions. Its products are currently shipped to more than 20 countries, including key markets in the US, Australia, and the UK.

The brand also emphasizes its social impact, stating it empowers over 10,000 women artisans across India within its supply chain. For the fiscal year 2026, House of Chikankari reported an Annual Recurring Revenue (ARR) of ₹50 crore, reflecting over 50% year-over-year growth and serving more than 200,000 customers.

Looking ahead, House of Chikankari plans to accelerate its growth trajectory over the next 24 months through new product introductions and the expansion of its sales channels.

The D2C fashion segment in India continues to be a dynamic area for investment. Projections indicate the Indian D2C fashion market could reach $112 billion by 2030, growing at a compound annual growth rate of 25%. This sector remains a significant component of India’s broader D2C ecosystem, which is anticipated to achieve a total addressable market of $300 billion by the end of the decade.