A worker scans apparel packages on a conveyor belt in a bustling logistics facility.
Reliance Retail Ventures Limited (RRVL) has significantly expanded its quick commerce operations by scaling its four-hour apparel delivery service, Ajio Rush, to over 600 cities by the end of March 2026. This move represents a substantial growth from the ten cities where the service was operational in the previous quarter (Q3 FY26), marking an approximately 60-fold increase.
Launched initially in six cities in the first quarter of FY26, Ajio Rush is now available in a much wider network. The retail giant is also exploring two-hour apparel delivery options and has successfully expanded its non-grocery quick hyper-local commerce network to include 682 electronics and over 1,700 fashion and lifestyle stores, all promising two-hour delivery.
Alongside these developments, RRVL’s digital commerce arm, JioMart, reported robust growth in its hyperlocal delivery service, with average daily orders increasing by 29% quarter-over-quarter and 300% year-over-year. While specific order volumes were not disclosed, JioMart’s quick commerce strategy focuses on hyperlocal orders delivered within 30 minutes, differentiating it from rivals offering 10-minute deliveries.
Isha Ambani, executive director at RRVL, highlighted the significant structural shift towards hyperlocal commerce, which saw orders grow more than four-fold year-on-year. Reliance Retail operates India’s most extensive hyperlocal delivery network, spanning grocery, electronics, and fashion, supported by over 3,100 stores across more than 1,200 cities and 5,100+ pin codes.
In the fourth quarter of FY26, Reliance Retail’s net profit saw a modest increase of 0.5% to ₹3,563 crore, while revenue from operations grew by 11.1% to ₹87,344 crore. The company added 5.8 million new customers during the quarter, expanding its registered customer base by 98% year-over-year, and its seller base grew by 22% year-over-year.
The fashion marketplace Ajio reported a 23% year-over-year increase in average bill value in Q4. Shein, which was relaunched in India by Reliance, also achieved over 11 million app downloads during the same period. Looking ahead, RRVL plans to leverage artificial intelligence and focus on execution to drive future growth, aiming to convert its extensive reach into deeper customer value through AI-embedded merchandising and refined pricing strategies.
In related news, Reliance Industries Ltd’s (RIL’s) digital streaming business, JioHotstar, recorded an average of 500 million monthly active users during the quarter, boosted by the T20 Men’s Cricket World Cup. Jio Platforms’ consolidated net profit rose 13% year-over-year to ₹7,935 crore in Q4 FY26, with operating revenue increasing by 12.6% year-over-year to ₹38,259 crore.
Overall, RIL’s net profit for the quarter declined 8.1% year-over-year to ₹20,616 crore, while its gross revenue increased by 13% year-over-year to ₹3.25 lakh crore.
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