D2C grocery startup Pluckk has secured ₹100 Cr (approximately $10.8 Mn) in a Series A1 funding round, with existing investor Euro Gulf Investment leading the investment.
The company intends to allocate the new capital towards technology and product innovation, with a particular focus on artificial intelligence. Pluckk plans to use AI to identify emerging product trends, automate quality control processes, and optimize supply chain efficiency and demand forecasting. The integration of nutritionists with AI will also enable personalized nutrition offerings for consumers.
In addition to technological enhancements, Pluckk aims to establish an offline retail presence and expand its operations into tier II locations and international markets within the next six months.
Pratik Gupta, cofounder and CEO, noted the company’s high word-of-mouth awareness and repeat rates, which are contributing to its progress toward profitability.
Founded in 2017, Pluckk operates a “clean-label” FMCG business, offering fruits, vegetables, meal kits, cold-pressed juices, soups, frozen berries, and fruit-based snacks through a farm-to-door model. The startup’s portfolio includes six core categories and 45 products, with distribution across 50 cities via quick-commerce integrations on six platforms, including Blinkit, Instamart, Zepto, and Flipkart Minutes. Pluckk also sells products through its website in Delhi, Bengaluru, Pune, and Mumbai.
The D2C startup manages two sub-brands: Kook, which provides everyday comfort food, and Upnourish, a nutrition-focused brand acquired in 2024 for $1.4 Mn.
Pluckk reports a 25% year-on-year growth over the past two years, with an annualized revenue run rate of ₹100 Cr in FY25. The company delivered 2.4 Cr products to 1 Cr households in the previous year and aims to double its distribution in the coming year.
To date, Pluckk has raised $26 Mn, including an undisclosed amount from actor Kareena Kapoor in 2023 and Series A funding from Euro Gulf Investment in 2025. Exponentia Ventures, which led its $5 Mn seed funding round in 2022, is also among the company’s backers.
Pluckk faces competition from numerous brands focusing on the clean label, farm-to-fork model to attract health-conscious consumers.
Earlier in the week, farm-to-fork food brand KisaanSay raised ₹34 Cr to expand its business, which connects consumers directly with farmers for fresh farm-grade products.
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