Uber's shift from shuttle to B2B transport against a city backdrop.
Uber has discontinued its shuttle service in Delhi NCR, following similar shutdowns in Mumbai and Hyderabad last year. The ride-hailing company cites low ridership and high operating costs as reasons for the move.
In an email to commuters, Uber announced the cessation of shuttle services after March 27. Uber Shuttle allowed users to pre-book bus services on fixed routes, mainly used by commuters traveling between New Delhi, Gurugram, and Noida.
Despite doubling down on its shuttle services in Delhi NCR in 2024, Uber is now shifting its focus to Employee Transportation Services (ETS). This move aligns with the company’s strategy to capitalize on the corporate commute segment, which it sees as a fast-growing market with predictable demand and stronger utilization.
An Uber spokesperson stated that the learnings from the shuttle service will be applied to the larger opportunity in ETS. Uber entered the ETS space earlier this year, driven by increased demand due to the growth of corporate employees in global capability centers, banks, and IT companies. The corporate mobility services segment is expected to reach $13 billion by 2030.
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