Worker moving Sting beverage cans in an Indian warehouse
PepsiCo India has proactively removed the term ‘energy’ from its Sting beverage cans and bottles. This strategic move aligns with the impending deadline set by the Food Safety and Standards Authority of India (FSSAI) for the energy drinks category. The decision comes as the Indian energy drinks market, estimated to be worth over thirteen thousand crore rupees, faces regulatory scrutiny.
The FSSAI’s upcoming regulations are prompting significant shifts within the sector. Other major energy drink manufacturers are reportedly seeking extensions from the government regarding compliance. Meanwhile, distributors have begun to decline existing stock of energy drinks from various companies, indicating a market-wide adjustment to the new regulatory landscape.
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