Times Music Acquires Catrack Entertainment to Bolster Punjabi Music Catalogue
Times Music has completed the acquisition of Catrack Entertainment, a strategic move aimed at bolstering its existing regional music catalogue, with a particular focus on strengthening its Punjabi music assets. This acquisition brings a substantial library of Punjabi music from the 1990s under Times Music’s ownership.
The company plans to leverage this legacy content by monetizing it across various platforms. This deal underscores Times Music’s strategy to consolidate key regional music intellectual property within India, enhancing its market position in the burgeoning Indian music industry.
The acquisition is expected to deepen Times Music’s engagement with its audience base interested in regional music, particularly Punjabi music, and signifies a continued trend of consolidation within the Indian music sector as companies seek to control valuable back catalogues.
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