Workers in an Indian micro-fulfillment center prepare quick commerce orders.
Amazon India has announced a significant investment of ₹2,800 crore (approximately $300 million) aimed at expanding its quick commerce operations through Amazon Now and strengthening its overall logistics network across the country.
The capital infusion is intended to more than double Amazon’s presence in the quick commerce segment. The company currently operates 300 micro-fulfilment centres in Delhi NCR, Mumbai, and Bengaluru, with plans to significantly increase this footprint by the end of 2026. This expansion is part of a broader strategy to enhance capacity and improve delivery speeds, extending reach to customers in tier II and III cities.
Beyond physical infrastructure, Amazon India plans to bolster its artificial intelligence and machine learning capabilities to optimize operational efficiency and enhance road safety. Initiatives include implementing alerts for unsafe driving speeds, refining route planning, and improving navigation support for delivery associates. The company is also focusing on enhancing workplace safety, health infrastructure, and financial security for its employees and delivery partners, including scaling welfare programs and insurance coverage.
This latest investment follows a previous ₹2,000 crore investment that facilitated the addition of 17 new fulfillment centres, six sortation centres, and 75 last-mile delivery stations. In the longer term, Amazon has committed $35 billion (₹3.15 lakh crore) to its India operations by 2030, with a goal to boost cumulative exports to $80 billion.
The move comes amid heightened competition in India’s quick commerce sector, with players like Blinkit and Zepto establishing dominant positions. E-commerce rivals, including Flipkart and JioMart, are also aggressively expanding their dark store networks to capture market share. Flipkart Minutes, for instance, is rapidly scaling its dark store presence, aiming for 1,200 locations and coverage in approximately 250 cities by mid-2026.
Amazon India launched its quick commerce service, ‘Now’, in Bengaluru in June 2025, subsequently expanding to Delhi and Mumbai. Analysts suggest that while a later entrant, Amazon’s aggressive scaling and wider coverage will be crucial to compete effectively. The quick commerce market in India is projected to reach a $40 billion opportunity by 2030, according to Inc42’s research.
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