A person in traditional Assamese attire views Bihu dance on a digital tablet.
Bodhi Tree Multimedia has been awarded a mandate by the Assam government to develop and operate the state’s official Over-The-Top (OTT) platform. This significant development marks a strategic move for Bodhi Tree Multimedia, positioning the company at the forefront of digital public infrastructure and cultural digitization initiatives.
The platform aims to showcase Assam’s rich regional entertainment, culture, and heritage to a global audience. Built on the Mogi OTT platform and leveraging Google Cloud infrastructure, the project signifies a substantial commitment by the Assam government to digitize and promote its cultural assets.
For Bodhi Tree Multimedia, this contract represents a crucial step towards platform ownership and the generation of recurring revenue streams. The initiative is anticipated to serve as a potential model for other Indian states looking to establish similar digital content platforms, highlighting the growing trend of governments investing in digital public infrastructure to preserve and promote regional culture.
About the Author
