Bengaluru’s Chamara Vajra venue recently hosted the 18th edition of the Namu Recommends Vegan Market, a two-day celebration of conscious living that brought together over 130 vegan and sustainable brands from across India. The market was founded by Namu Kini, who is also the co-founder of art platform KYNKYNY.com.
The exhibits spanned food, fashion, wellness, home, and lifestyle categories. The immersive experience brought together a vibrant community of mindful consumers and entrepreneurs. “We began as a simple idea – to bring together people who care about conscious living, good food, and compassionate choices,” Kini tells YourStory.
The diverse exhibition included vegan popsicles by The Perf Ice Candy, upcycled fashion from Un Denim, farm-fresh produce from Origin Fresh, and plant-based nutrition by Origin Nutrition. There were also natural snacks from ATE and Akunka, artisan spreads by Millie’s Vegan Cheese, eco-friendly cleaning products from Green Goobé, and vegan treats by Bliss by Anju.
The market has evolved to become a lively weekend outing for families, food lovers and anyone curious about sustainable living. “The Namu Recommends Vegan Market began by chance in 2021. What started as a small favour for a friend–organising a pop-up with homegrown vegan brands at her store–quickly turned into something much bigger,” Kini recalls.
Interestingly, she had no prior experience in this space. “So I went in with a light disclaimer that no one might show up! Instead, hundreds of visitors poured in, and the stalls sold out within hours,” she describes.
“It was a clear sign that Bangalore was ready for something like this. Since then, the market has grown from 13 stalls to over 130,” she says, with pride.
The vision for the market has remained simple yet powerful. “We aim to support vegan brands and build greater awareness around veganism in India,” Kini says.
She points to a number of trends in India’s vegan space. “We are seeing increasing uptake of high-protein foods, ranging from protein powders and supplements to protein-rich snacks,” she observes.
Nutraceutical and longevity supplements tailored for vegans are becoming popular. “There is also a growing demand for vegan ice cream,” she adds.
However, there are also some misconceptions and myths about veganism. “There’s a misconception that vegans struggle to get enough protein, despite the wide availability of plant-based sources and supplements,” she says.
“Many also assume veganism is expensive. In reality, a large part of everyday Indian cuisine is naturally vegan,” Kini describes. This includes dishes like dal, rajma, chole, vegetable sabzis, idli, dosa, poha, upma, and roti. “All of these are staples that are both affordable and plant-based,” she says.
She also offers tips to aspiring ‘veganpreneurs’ or vegan entrepreneurs in terms of positioning. “Introducing a completely new category–or a product that is difficult to use–can be challenging,” she cautions.
It is important to keep things simple. “The product should be easy to understand and easy to use. If it is a food product, it absolutely has to be delicious,” she emphasises.
“Rather than leading with a strong ‘vegan’ message in marketing, it can be more effective to focus on the product’s quality, taste and appeal first – especially since the category is still new for many consumers,” Kini signs off.
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