Electric three-wheeler transporting a passenger on an urban street in Gurugram.
Conglomerates Hyundai Motor and TVS Motor have entered the electric vehicle ride-hailing space in India with a joint venture, piloting an app named ‘Blue Move’ in the Delhi NCR region. This initiative follows the recent entry of Vietnamese EV major VinFast into the Indian market.
The pilot program utilizes electric three-wheelers, co-developed by Hyundai and TVS. These vehicles are currently being tested by select consumers and Hyundai Motor India employees within an 8 to 10 km radius of Hyundai India’s headquarters in Gurugram. Sources indicate this is a preliminary stage of a broader mobility partnership announced by the two companies earlier this year.
Hyundai is reportedly responsible for developing the Blue Move application, while TVS is handling the manufacturing of the electric three-wheelers (E3Ws). The pilot aims to assess the operational feasibility of the ride-hailing platform and the performance of the vehicles before a potential commercial launch. Currently, the service is free for users.
The E3Ws are designed with features such as a fully air-conditioned passenger cabin, a touchscreen infotainment system, and an enclosed interior, positioning them as a premium alternative to traditional auto-rickshaws. Bookings can be made through the Blue Move app, available on both the Apple App Store and Google Play Store.
This pilot marks the first tangible outcome of a memorandum of understanding signed by Hyundai and TVS Motor Company in April, which outlined the joint development, manufacturing, and commercialization of E3Ws tailored for the Indian market. The vehicles are slated for localization, testing, and certification before any commercial deployment.
The initiative appears to leverage Hyundai Motor Group’s AI-powered demand-responsive transport (DRT) platform, Shucle. Both companies are exploring the commercial viability of an affordable electric mobility service operating within fixed zones in India.
Automakers are increasingly venturing beyond manufacturing into mobility services, challenging established players like Uber, Ola, and Rapido with EV-focused ride-hailing solutions. This trend is bolstered by India’s rapidly expanding EV ecosystem. According to Inc42’s India’s Electric Vehicle Startup Landscape Report 2025, the Indian EV market is projected to reach $132 billion by 2030, with E3Ws identified as the fastest-growing segment, crucial for the country’s clean mobility goals.
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