Let's Try snack products on an automated production line in India
India’s competitive snacking market has seen a remarkable success story with Let’s Try, a premium healthy snack brand, which has reportedly tripled its revenue to cross ₹200 crore in a single year. This rapid growth, achieved without significant marketing spends or heavy fundraising, highlights the critical role of strong product-market fit and disciplined execution in the consumer goods sector.
Founded in 2021 by Nitin Kalra, who brought over 14 years of experience from FMCG giants like ITC and PepsiCo, Let’s Try aimed to address a perceived gap in the market for high-quality, healthy snacks at accessible price points. Kalra identified a need for alternatives to preservative-laden, palm oil-heavy products prevalent in the Indian market.
The brand’s strategy focused on creating products that encourage repeat purchases. Initial experimentation with product lines, including pani puri snacks and niche offerings, led to the refinement of their portfolio based on direct consumer feedback. The shift from primarily offline retail to online channels proved pivotal, enabling faster feedback loops, improved working capital management, and quicker identification of winning products.
A significant turning point for Let’s Try was its appearance on Shark Tank India in 2024. The platform provided crucial visibility, helping consumers and retailers understand the brand’s value proposition. This exposure not only boosted brand perception but also attracted investor interest, leading to a subsequent Pre-Series A funding round of $2.5 million (approximately ₹24 crore). Investors in this round included SWC Global, Aman Gupta (boAt), Wipro Consumer, 100Unicorns, and Venture Catalysts.
The raised capital has been allocated towards deepening distribution networks across Tier I, II, and III markets, enhancing supply chain infrastructure, and expanding its product portfolio into western snacks, bakery items, and healthier sweet options. The company is also investing heavily in manufacturing automation, with plans to increase automation to 90% to improve consistency and reduce costs.
Looking ahead, Let’s Try has set an ambitious target of reaching ₹600 crore in revenue by FY27 and ₹1,000 crore by FY28. The brand is strategically expanding its product categories and manufacturing capacity, with plans for a larger manufacturing campus and potential export opportunities. The continued focus on product innovation and distribution expansion positions Let’s Try to challenge established players in the rapidly evolving Indian snack market.
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