Toy makers at work in a bustling Indian factory.
Legend of Toys, an Indian direct-to-consumer (D2C) toy brand, has successfully closed a Pre-Series A funding round, securing ₹21 crore (approximately $2.2 million). The investment was led by Singularity, with participation from other investors.
The capital infusion is earmarked for strategic growth initiatives, including the development of new product categories, enhancement of marketing campaigns, and the expansion of the company’s digital footprint. This funding round aligns with a growing emphasis within the Indian toy market on domestic manufacturing capabilities and elevated quality standards.
Legend of Toys has reported significant annual recurring revenue (ARR) and intends to leverage this investment to broaden its market presence both domestically across India and internationally. The company operates within a dynamic sector that is increasingly attractive to investors focused on consumer goods and emerging markets.
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