Scrambler motorcycles kicking up dust on a rural dirt track, observed by a small crowd.
Classic Legends, a company backed by private equity, is strategically positioning itself for accelerated growth by focusing on the burgeoning scrambler motorcycle segment. Anupam Thareja, co-founder, has identified these rugged, versatile bikes as the “SUV of motorcycles,” indicating a significant market opportunity.
The company has already launched new Yezdi and BSA scrambler models and plans to introduce four additional models within the current fiscal year. This aggressive product expansion is part of a larger strategy to significantly increase its market presence. Classic Legends aims to grow its dealership network to 500 by the financial year 2027, signaling a strong commitment to expanding its retail footprint across India.
This move into the scrambler segment is a deliberate investment in a niche that offers both performance and utility, appealing to a growing consumer base seeking adventure and versatility in their two-wheeled transport. The focus on expanding dealerships further underscores the company’s ambition to capture a larger share of the Indian automotive market, driven by strategic product development and enhanced customer accessibility.
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