Woman in Indian city uses digital device for health guidance.
SuperLiving, an AI-native health and nutrition platform, has successfully closed a $7 million Series A funding round led by Lightspeed. The round also saw participation from existing investors Kae Capital and All In Capital, who had previously invested $2 million in the startup in January of this year.
The newly acquired capital is earmarked for enhancing the platform’s AI capabilities, expanding its content offerings in regional languages, accelerating product development, and driving user acquisition, particularly in Tier II and Tier III cities across India.
Founded in 2025 by former Meesho and Pocket FM executives Manavdeep Singh Grover and Gurjot Kaur, SuperLiving offers a personalized health and lifestyle management solution through an AI companion. This companion analyzes over 115 lifestyle parameters from user behavior to provide tailored plans across nutrition, physical activity, sleep, stress management, and daily habits.
The platform integrates its AI companion with educational content and courses designed to help users build sustainable wellness habits. SuperLiving aims to consolidate expertise from various health specialists, including nutritionists, fitness coaches, and lifestyle consultants, providing round-the-clock, multilingual support.
With this funding, SuperLiving intends to broaden its scope beyond wellness content into related preventive health categories such as diagnostics and health commerce, offering more integrated personalized care experiences.
The company is strategically focusing on markets beyond major metropolitan areas, recognizing the limited availability of specialist advice and the price sensitivity of consumers in Tier II and III cities. SuperLiving is targeting this demographic with affordable personalized wellness and nutrition advice priced between ₹99 and ₹250.
This strategy has yielded significant traction, with 73% of its 100,000 paying users based in Tier II and III cities. Key cities demonstrating strong adoption include Meerut, Gangtok, Agra, Nashik, Bhiwadi, Varanasi, Hisar, Jalandhar, Indore, Jaipur, and Visakhapatnam.
The preventive healthcare sector is gaining momentum, driven by advancements in AI that enhance personalization and insights in diagnostics and wellness. India’s digital health market is projected to reach $106.97 billion by 2033, with preventive healthcare playing a crucial role in this growth.
SuperLiving’s competitive landscape includes players like HealthifyMe, which offers a similar AI-powered nutritionist service combined with human coaching. The early diagnostics segment is also seeing innovation, with companies like Practo’s founder launching ‘Cent’ to focus on precision radiology for early disease detection.
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