Dettol has introduced a new campaign centered around the emotional connection of a mother’s instinct to protect her family. The campaign, a concept developed by Prasoon Joshi, showcases Dettol’s role in everyday family care moments.
Set against the backdrop of a wedding, the film aims to reinforce the values of trust, protection, and legacy associated with the brand.
The campaign is designed to strengthen Dettol’s established position as a reliable partner in providing care for families every day.