A woman in India contemplates sunflower oil bottles in a supermarket aisle.
Refined sunflower oil sales in India are projected to decline by 10% this fiscal year, according to a recent report. The expected decrease is attributed to ongoing supply chain disruptions linked to conflicts in the Middle East, coupled with rising prices.
As a result of the increasing cost of sunflower oil, consumers are expected to shift towards more affordable alternatives such as rice bran and soybean oils. This shift in consumption patterns is anticipated to impact the overall sales volume of refined sunflower oil in the Indian market.
Despite the projected decrease in sales volume, revenues are expected to remain stable, suggesting that the price increase may offset the decline in the quantity of sunflower oil sold. The Indian edible oil market is closely watching these developments, as shifts in consumer preferences could have broader implications for the sector.
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