TraceX Raises $1.7M for Supply Chain Traceability

Bengaluru-based TraceX Technologies, a startup specializing in supply chain traceability, has raised $1.7 million to enhance its data layer for verifiable supply chains, particularly within India’s agro-processing and packaged food sectors. The funding aims to further develop its AI-driven platform that captures, connects, and verifies supply chain data at scale.

Founded in 2019 by Srivatsa Sreenivasarao, TraceX offers end-to-end visibility across supply chains, meeting global compliance standards and managing carbon footprints. Its solutions cater to EU Deforestation-free Regulation (EUDR) compliance, food traceability, digital product passports, farm management, and sustainability reporting.

TraceX’s platform utilizes a chain-of-custody framework that records each stage of a product’s journey on a blockchain, ensuring a transparent trail from cultivation to distribution. The company’s technology captures data at the farm level through multilingual, offline-first applications, integrating it with enterprise systems, satellite imagery, and external datasets.

TraceX serves agribusinesses, carbon project developers, and compliance teams, operating on an enterprise-led model with a minimum annual ticket size of around ₹18–20 Lakh. In FY25, TraceX recorded a revenue of around ₹3 Cr and is targeting an annual recurring revenue (ARR) of ₹4.5 Cr in FY26.

The company’s AI-powered compliance platform, Clara, facilitates supplier due diligence, geographic risk assessment, and automated documentation aligned with global regulatory frameworks. TraceX works with over 2.3 Lakh farmers and more than 30 enterprise clients, including Nestlé, Olam Agri, and Organic India.

With increasing regulatory scrutiny and consumer demand for transparency, TraceX is positioning itself to address the growing need for verifiable, data-backed supply chain operations, particularly in markets such as Europe.