Marriott International is aggressively pursuing expansion in India, aiming to bolster its presence with 200 hotels in the pipeline. The hospitality giant is targeting the opening of around 50 new properties this year, underscoring its commitment to long-term growth within the country.
Despite facing near-term disruptions to international travel stemming from the West Asia crisis, Marriott remains confident in its strategic focus on India. The company is particularly optimistic about the potential of spiritual tourism to drive growth and enhance its market position.
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