Colleagues in an Indian office reviewing content on a tablet.
Indian media company Pratilipi has launched Double Tap Films, a microdrama studio focused on creating short-form video content. The studio will use data analytics from Pratilipi’s existing story platform to identify popular narratives and trends. This data-driven approach aims to optimize content for mobile consumption.
Double Tap Films will leverage intellectual property from Pratilipi’s network of authors. The studio’s initial content slate includes titles in multiple Indian languages, targeting the mobile-first audience.
By using data to inform content creation, Pratilipi hopes to increase engagement and monetization of its video content. The launch of Double Tap Films reflects a growing trend of data-driven content strategies in the media and entertainment industry.
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