Pratilipi has launched Double Tap Films, marking India’s first data-backed microdrama studio. This new venture is set to produce short, vertical videos, utilizing insights derived from Pratilipi’s extensive story ecosystem.
Double Tap Films will leverage user-validated intellectual property sourced from its author network. The studio aims to pinpoint captivating narratives optimized for mobile consumption.
The studio’s initial offerings will include titles in various Indian languages, focusing on engaging content formats suitable for mobile-first audiences.
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