Apple is retiring the Mac Pro after two decades, signaling a shift toward scalable desktops, in-house chips, and higher-margin hardware. The move reflects Apple’s broader strategy to consolidate its desktop lineup around fewer, more scalable products aligned with its in-house chip roadmap.
The company has quietly removed the Mac Pro from its website, according to Bloomberg and 9to5Mac, marking the end of a product line that once served as a ‘halo’ device for video editors and developers. The machine, known for its modularity and ‘cheese grater’ design, carried a starting price of $6,999.
The move underscores Apple’s pivot toward more scalable devices powered by its proprietary silicon. By streamlining its lineup, Apple is prioritizing higher-margin, integrated hardware like the Mac Studio – a compact desktop that offers comparable performance to the Mac Pro at a significantly lower entry cost.
Apple has been selling through remaining inventory in retail stores. The company confirmed to 9to5Mac that it has no plans for future updates to the Mac Pro line, effectively ending the era of the internally expandable Apple desktop.
FOX Business has reached out to Apple for further comment.
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