BeastLife co-founders shaking hands, symbolizing their successful funding round.
D2C nutrition brand BeastLife has raised ₹20 Cr (approximately $2.1 million) in its pre-Series A funding round, valuing the company at ₹320 Cr (about $34 million) post-money. GVFL and Equentis co-led the investment, according to sources familiar with the deal.
Founded in 2024 by fitness influencer Gaurav Taneja and former mCaffeine executive Raj Vikram Gupta, BeastLife focuses on protein powders, creatine, mass gainers, and other supplements. The company leverages Taneja’s significant online following to drive sales through its website and various e-commerce platforms.
The newly secured capital will be deployed to expand BeastLife’s team and scale its operational capabilities. The company also plans a phased entry into offline retail, starting with select regions and formats.
BeastLife, previously featured in Inc42’s “30 Startups to Watch,” has established a strong market presence in North India and intends to extend its reach into the western and southern regions. The company is also developing new products, including protein supplements tailored for users of weight loss drugs like GLP-1 agonists.
According to sources, BeastLife is currently net profitable and projects revenues of approximately ₹100 Cr for FY26. The company aims to scale its revenue to ₹500 Cr over the next three years while maintaining profitability.
The nutrition and supplements market has seen increased investor interest, with D2C brands capturing a significant share. Recently, The Whole Truth raised $51 million in its Series D round led by Sauce.vc and Sofina, targeting a public listing. Wellbeing Nutrition was also acquired by USV Pharma for ₹1,583 Cr, and Marico acquired a 60% stake in Cosmix.
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