Uber's corporate commute in India.
Uber is shifting its focus from the B2C market to India’s billion-dollar corporate commute sector. The company is banking on its driver network and technology to disrupt the B2B industry, as Global Capability Centers (GCCs) increase in the country.
India’s GCC ecosystem is projected to reach $100 billion and employ 2.8 million people by 2030. Traditional company buses and local fleets are struggling with 24/7 shift patterns, creating an opportunity for software-led disruption. Uber’s entry into the employee transportation service (ETS) segment marks a shift toward these demand centers.
Uber’s routing engine is a key asset, using algorithms to optimize routes and lower costs. The company is also incorporating B2C features like SOS buttons and live tracking to meet corporate HR safety standards.
Uber’s ETS strategy relies on its fleet network and hybrid supply chain. By integrating its B2C network with B2B partners, drivers can remain active throughout the day, handling corporate peaks and retail ride-hailing during off-peak hours.
Currently operating in six major metro areas, Uber aims to position its ETS vertical as a major growth driver for FY26. The company is aiming to leverage this cross-utilisation to maximise earnings per vehicle, creating a scalable supply of vehicles that local, B2B-only operators simply cannot match.
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