Uber car on a highway with a modern city skyline at dusk.
Uber is expanding its services in India to include corporate transportation, targeting the burgeoning Global Capability Centers (GCC) market. The move comes as India is projected to host 2,500 GCCs employing 2.8 million people by 2030, generating over $100 billion in revenue.
The corporate mobility services market in India is expected to reach $13 billion by 2030. Uber aims to leverage its technology and fleet capabilities to offer efficient and scalable transportation solutions to companies, particularly those with round-the-clock operations.
Likhitha Goud, head of ETS at Uber India, emphasized the increasing demand for employee transportation due to the expansion of GCCs, IT companies, and banks in India. Uber’s strategy focuses on routing algorithms to optimize employee commutes, reducing the number of trips required and enhancing cost efficiency for corporate clients.
Uber’s entry into the B2B segment also aims to improve employee experience and safety, incorporating features like an SOS button, live trip tracking, and ride information sharing. The company is tapping into its existing B2C ride-hailing network and partnering with fleet operators like Everest Fleet and Carrum to meet the demands of corporate clients.
Uber is initially targeting the core metro markets of Delhi-NCR, Mumbai, Pune, Bangalore, Hyderabad, and Chennai, which host 92% of GCCs in India. The company’s focus is on larger enterprise clients with significant employee transportation needs, including GCCs, IT companies, and BPO firms.
As Uber expands its target market, it may consider companies in the manufacturing or services sectors, as well as partnerships with IT parks or managed office space companies. This move represents a significant growth opportunity for Uber in India, aligning with its global vision of improving urban mobility.
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