Pluckk Raises $10.8M to Grow Farm-to-Door Grocery

Mumbai-based D2C grocery startup Pluckk has raised ₹100 Cr (approximately $10.8 million) in a Series A1 funding round led by existing investor Euro Gulf Investment. The capital will be used to enhance technology, expand into offline retail, and enter Tier II markets and international locations within the next six months.

Founded in 2017 by Pratik Gupta, Pluckk operates a “clean-label” FMCG business, offering fruits, vegetables, meal kits, and other food products through a farm-to-door model. The company’s portfolio includes 45 products across six core categories and is available in 50 cities via quick-commerce integrations with platforms like Blinkit, Instamart, Zepto, and Flipkart Minutes. Pluckk also operates two sub-brands: Kook, focused on comfort food, and Upnourish, acquired in 2024 for $1.4 million, specializing in nutrition-focused products.

Pluckk plans to invest in AI to identify emerging product trends, automate quality control, optimize supply chain efficiency, and personalize nutrition for consumers. The company reports a 25% year-on-year growth over the past two years, with an annual revenue run rate of ₹100 Cr in FY25. It has delivered 2.4 Cr products to 1 Cr households and aims to double its distribution in the next year.

To date, Pluckk has raised $26 million, including an earlier investment from Kareena Kapoor in 2023 and a Series A funding round from Euro Gulf Investment in 2025. Exponentia Ventures, which led its $5 million seed funding round in 2022, is also among the backers.

This funding comes amid increasing competition in the clean-label, farm-to-fork sector, with brands like KisaanSay also raising capital to scale their operations.