Rebel Foods, the cloud kitchen startup, has shut down its quick delivery service, QuickiES, according to sources familiar with the matter. The service was discontinued earlier this year, roughly one year after it was launched, due to unsustainable cash burn.
Sagar Kochhar, cofounder and CEO of EatSure, who had been leading the QuickiES vertical, also left the company late last year, according to his LinkedIn profile. Rebel Foods has not commented on the closure.
QuickiES operated in select areas of major cities, offering deliveries from over 45 brands, including Faasos, Wendy’s, Oven Story, and LunchBox, promising delivery times of under 15 minutes. The service also provided cafe-style snacks like poha, idli, medu vada, and Maggi.
QuickiES joins a growing list of casualties in the quick food delivery sector. While quick commerce initially focused on groceries, it has since expanded to include fashion, food, and home services, attracting significant investor interest. For example, Swish, a quick food delivery startup, recently secured $38 million in a Series B funding round led by Hara Global and Bain Capital Ventures.
However, several quick food delivery startups and brands have ceased operations. Swiggy closed SNACC, and Gurugram-based Zing Foods shut down last year. Zomato also discontinued its quick food delivery service, ‘Quick,’ in May of the previous year.
The shutdown occurs as Rebel Foods is reportedly preparing for an initial public offering (IPO). Reports in October 2024 suggested the company was aiming for a public listing within 12 to 18 months, though there have been no subsequent updates.
Founded in 2011 by Kallol Banerjee and Jaydeep Barman, Rebel Foods began as a delivery-only brand with ‘Faasos.’ It has since expanded to include multiple quick service restaurant (QSR) brands such as Behrouz Biryani, Mandarin Oak, Oven Story Pizza, Sweet Truth, LunchBox, The Good Bowl, Firangi Bake, the Biryani Life, and Wendy’s.
To date, Rebel Foods has raised $773 million in funding from investors like KKR, Temasek, Lightbox, and Evolvence.
Financially, Rebel Foods reported a net loss of ₹336.6 crore in FY25, a decrease of 11.5% from ₹380.3 crore in the previous fiscal year. Operating revenue increased by 13.9% to ₹1,617.4 crore from ₹1,420.2 crore in FY24.
In July of last year, Rebel Foods underwent a leadership restructuring, promoting cofounder and India CEO Ankush Grover to global CEO. Grover succeeded cofounder Barman, who became the company’s chairman and group CEO.
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