KisaanSay Raises $3.7M for Farm-to-Consumer Expansion

KisaanSay, an Indian agritech startup, has raised ₹34 Cr ($3.7 million) in a Series A funding round led by NABVENTURES’ AgriSURE Fund. The capital injection will be used to strengthen supply chain efficiencies, scale distribution, enhance marketing efforts, and expand the team.

Founded in 2023 by Nitin Puri, Manoj Karki, and Vaishali Puri, KisaanSay operates as a direct-from-origin food brand, connecting Indian farmers directly with consumers. The company sources and sells authentic farm products, including rice, ghee, oils, spices, dry fruits, and grains.

KisaanSay partners with farmer collectives and farmer producer companies (FPCs) across India to procure native agricultural produce. This model allows the startup to offer a portfolio of over 100 SKUs across 12 categories, distributed through its D2C platform and offline retail channels, particularly in markets like Delhi NCR.

The company operates on a co-brand and co-profit partnership model with farmer collectives, working with multiple farmer groups representing tens of thousands of farmers across India.

This funding arrives amid a growing trend of Indian consumers shifting towards health-oriented food alternatives. D2C food startups are emerging to meet this demand by offering minimally processed and origin-based products.

Other companies in the space have also seen recent investment. Farm-to-fork brand Anveshan raised approximately ₹48 Cr in 2025, and Two Brothers Organic Farms raised ₹110 Cr to expand its organic food portfolio.

The Indian D2C segment is projected to become a $300 billion market opportunity by 2030, driven by continued innovation and the emergence of new players across categories.