A recent government study indicates that women are the leading consumers in the textile market, accounting for 55.5% of all purchases. Sarees and trousers are identified as key product categories driving this trend.
The study also highlights a shift in consumer preference towards man-made fibers, which are gaining traction over traditional cotton. This change reflects evolving tastes and potentially a greater emphasis on durability and ease of care.
Since 2010, the textile market has experienced substantial growth, fueled by increasing consumer demand and evolving fashion trends. This growth is further supported by a rising awareness of sustainable practices, with consumers showing a greater inclination towards sustainable and recycled textiles.
Technical textiles, including items such as masks and sanitary napkins, are also experiencing increased demand. Notably, rural areas are significant consumers of these products, indicating a broad-based need for functional and protective textile solutions.
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