India’s refined sunflower oil market is bracing for a significant downturn, with sales volumes projected to decrease by 10 percent this fiscal year. The anticipated decline is attributed to ongoing supply chain disruptions stemming from conflicts in the Middle East, coupled with increasing prices.
As a result of these market pressures, consumers in India are expected to shift towards more affordable alternatives such as rice bran and soybean oils. This shift in consumer preference is driven by the need to mitigate the impact of higher prices and supply uncertainties in the sunflower oil sector.
Despite the projected decrease in sales volume, revenues within the refined sunflower oil market are expected to remain relatively stable. This suggests that while the quantity of sunflower oil sold may decrease, price adjustments and other market factors could offset the impact on overall revenue.
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