Bengaluru D2C Founders on Scaling Strategies | D2CX Converge

Direct-to-consumer (D2C) brands in India are eyeing a $300 billion growth opportunity by 2030, fueled by a rapidly expanding digital economy. At the Bengaluru chapter of D2CX Converge, early-stage D2C founders gathered to exchange insights on scaling strategies.

The event, in partnership with Shadowfax, brought together over 65 founders from various sectors, including fashion, FMCG, consumer retail, and lifestyle. Discussions focused on navigating the challenges of scaling, channel strategy, and the importance of customer understanding.

Siddharth Dungarwal, founder and CEO of Snitch, shared his experience building an omnichannel presence, emphasizing the importance of data ownership and consumer understanding. Snitch initially avoided marketplaces to maintain direct consumer relationships, only entering them when there was established demand. Dungarwal also highlighted the significance of disciplined capital allocation, noting that Snitch focused on building its distribution and supply chain before seeking external funding.

A panel featuring Manas Ranjan Hota (DrinkPrime), Swagat Sarangi (Smytten), Himmath Jain (AS-IT-IS Nutrition), and Vikas Lachhwani (mCaffeine) explored strategies for reaching the ₹100 crore revenue milestone. The panel emphasized the need for a balanced channel mix, focusing on retention and building a strong market presence before expanding. They also highlighted the importance of balancing product, pricing, and inventory levels while maintaining financial discipline.

The discussions underscored that a successful omnichannel strategy is an outcome of clear channel strategy, disciplined execution, and a deep understanding of the consumer. D2C brands that balance ambition with operational rigor and customer-centricity are best positioned for sustainable growth.