Khetika Raises $25M for Preservative-Free Foods in India

Mumbai-based Khetika, a D2C food startup focused on preservative-free staples, has raised approximately $25 million in funding from investors including Narotam Sekhsaria Family Office (NSFO), Belgium-based Incofin Investment Management, and Anicut Capital. The company aims to utilize the capital to expand its presence and product offerings in the Indian packaged food market.

Founded in 2017 by Prithwi Singh, Darshan Krishnamurthy, and Raghuveer Allada, Khetika focuses on sourcing ingredients directly from growing regions, positioning its products as natural and free from preservatives. The company’s model involves single-origin sourcing from farmers, low-temperature stone grinding, and efficient supply chain management. Khetika also provides traceability through QR codes on its products.

Khetika operates across multiple staple categories, including spices, dosa batter, chutneys, dry fruits, seeds, and makhana, with seven manufacturing facilities across India. The company reported revenue of ₹247 Cr in FY25 and projects approximately ₹350 Cr by the end of this fiscal year, with a focus on achieving profitability.

The company differentiates itself through its integrated approach, which includes sourcing from specific regions known for crop quality, processing via traditional methods, and distributing through its SuperZop B2B platform. This platform allows retailers to order directly via an app, with deliveries fulfilled within 48 hours.

Khetika’s strategy involves building long-term relationships with farmers through its Khetika Saathi centers, which aim to improve farming practices and ensure cleaner produce. The company also focuses on enhancing farmers’ incomes through direct linkages, eliminating intermediaries, and promoting responsible input use to improve soil health.

Khetika plans to expand into more cities, strengthen its presence across modern retail, e-commerce, and quick-commerce platforms, and launch new products such as blended spices and value-added staples.