India's AI platform war: NVIDIA and startups vie for position.
NVIDIA’s recent launch of NeMoClaw has escalated the agentic AI race into a platform war, with the chip giant moving beyond hardware to establish dominance in the software layer. This shift raises questions about India’s position in this evolving landscape.
Agentic AI frameworks enable enterprises to transition from simple chatbots to autonomous agents capable of executing multi-step business workflows. These frameworks offer pre-built functions that streamline the creation, management, and orchestration of AI agents.
While Silicon Valley focuses on foundational AI models, Indian startups are gaining traction in the orchestration and application layers. Companies like Razorpay, Gnani.ai, Bolna AI, and Squadstack are developing AI solutions for specific use cases. Razorpay’s Agentic AI Studio allows partners like Swiggy and Zomato to deploy agents for order placement and payment processing. Gnani.ai’s Inya platform facilitates the rapid development and deployment of voice agents, while Bolna AI enables multilingual voice agents across various call scenarios. Squadstack is focused on building orchestration capabilities for customer experience workflows.
The concentration of Indian tech companies in this layer is attributed to lower entry barriers, faster monetization paths, and high-context use cases. Revenue models are evolving from flat subscriptions to usage fees, outcome-linked pricing, and indirect monetization strategies that drive consumption of underlying GPUs and applications.
As the landscape consolidates, success will depend on balancing high-quality models with robust enterprise security. The question remains whether Indian startups can shape the future of business intelligence in this context.
In related news, the Indian startup ecosystem saw $342.8 million in funding across 25 deals last week, with Euler Motors and Rocketlane securing the largest investments at $73 million and $60 million, respectively. Cleantech led sectoral funding with $82 million, while ecommerce recorded the highest number of deals at five, raising $44 million. Seed funding declined to $3.5 million, with Alteria Capital and Blume Ventures emerging as the most active investors.
Additionally, furniture and appliance rental startup Rentomojo has filed its DRHP with SEBI for an IPO, comprising a fresh issue of shares worth up to ₹150 Cr and an OFS of up to 2.84 Cr shares. However, cofounder Ajay Nain has moved the NCLT to halt the IPO, alleging oppression and mismanagement.