Driving growth in activewear manufacturing.
TechnoSport, an activewear startup, aims to reach ₹600 Cr in revenue by focusing on local manufacturing to compete with global brands in the Indian market. The company strategically invested in building a competitive infrastructure rather than solely focusing on brand building.
Founded in 2007, TechnoSport chose to localize fabric development, the most complex part of the value chain. The company collaborated with international partners in Taiwan and Canada, importing specialized yarn while developing in-house expertise in knitting and processing.
Today, TechnoSport controls nearly every stage of production, from yarn processing to fabric engineering, dyeing, and finishing. This vertical integration allows for innovation, iteration, and efficient pricing, giving TechnoSport an edge over competitors reliant on external suppliers.
TechnoSport’s fabrics are engineered to wick moisture away, contain anti-microbial compounds, and provide UPF 50+ protection. The company’s scale and integration enable it to offer these features at an average price point of ₹450-500.
TechnoSport invested ₹200 Cr in a manufacturing facility in Tiruppur to control fabric production. The facility is powered by renewable energy and recycles about 95% of the water it consumes.
In May 2024, TechnoSport secured $25 Mn from A91 Partners to boost manufacturing capabilities and marketing activities. The company is also expanding its distribution network, including exclusive brand outlets, digital channels, and quick commerce platforms.
From around ₹75 Cr in FY20, TechnoSport projects nearly ₹600 Cr in FY26, driven by market tailwinds and execution. The company has remained EBITDA-positive while raising limited external capital.
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