Netflix is increasing subscription prices across all tiers in the U.S., impacting over 325 million subscribers globally. The move reflects Netflix’s strategy to boost revenue per subscriber as it invests in diverse content formats.
The ad-supported tier now costs $8.99 per month, up from $7.99. The standard plan is priced at $19.99, and the premium tier at $26.99. Adding members outside a subscriber’s household now costs $7.99 per month on ad-supported plans and $9.99 on ad-free tiers.
According to Reuters, these price hikes come as Netflix expands into video podcasts and live programming. Netflix last adjusted its pricing in early 2025.
Analysts predict these changes will increase Netflix’s revenue per subscriber, projecting roughly 6% year-over-year growth in the U.S.-Canada region by 2026.
The price increases occur after Netflix declined to bid for Warner Bros. studio and streaming assets. This decision indicates a focused approach to content investment and profitability.
Netflix reported $12.1 billion in revenue for the October–December quarter, exceeding analyst expectations. The company’s strategic moves in pricing and content development aim to sustain growth and profitability in a competitive streaming market.
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