Man on track with sports drink
Zydus Wellness has expanded its product line with the launch of Glucon-D Recharge, marking its entry into the performance hydration category. The company has appointed actor Milind Soman as the brand ambassador for the new product, according to a recent announcement. This move signals Zydus Wellness’s strategic shift to cater to evolving consumer needs beyond traditional energy powders.
Glucon-D Recharge is designed to help consumers maintain an active lifestyle, offering hydration solutions in ready-to-drink bottles and sachet sticks. This expansion reflects the company’s focus on broadening its portfolio to include diverse health and wellness products.
The launch of Glucon-D Recharge and the partnership with Milind Soman are expected to enhance Zydus Wellness’s market presence in the fast-growing hydration segment. The company aims to leverage Soman’s influence to promote the product’s benefits and reach a wider audience.
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