Frammer AI, established in 2023 by former NDTV executives, has secured a significant deal with ABS-CBN, a major media conglomerate in Asia. This partnership marks a pivotal moment for the Indian startup as it replaces Wildmoka, a European platform, in ABS-CBN’s video processing and editing workflows.
The integration of Frammer AI’s technology will provide ABS-CBN with a unified system for managing both live and edited video content. This move aims to streamline content creation across multiple languages, including English and Tagalog, enhancing the network’s ability to distribute video content across social media platforms.
Rab Mukraj, Global CTO of ABS-CBN Group, emphasized Frammer’s capability to handle complex content with speed and accuracy as a key factor in the decision. The collaboration also includes plans for co-building new technologies to expand ABS-CBN’s video capabilities, indicating a deeper strategic alliance.
Frammer AI’s founders leverage their extensive experience from NDTV, providing the startup with credibility in the competitive media technology sector. This deal with ABS-CBN represents a major international win, highlighting the growing prominence of Indian AI companies in the global market.
CEO Suparna Singh stated the company’s objective is to optimize video content delivery to intended audiences. This partnership with ABS-CBN, connecting Filipinos worldwide through various media channels, underscores Frammer AI’s potential in the media technology landscape.
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