Finfinity founders shaking hands with a sleek digital lending platform interface.
Mumbai-based Finfinity, a fintech startup operating a digital lending marketplace, has raised $2.4 million (₹22.50 Cr) in seed funding. The round was led by the Mankind Pharma Promoter’s Family Office, with participation from Vi-John Group, Sanjay Singhvi, Bavadekar Reddy, Malani Ventures Pvt. Ltd. (Sanjay Shah Family Office), and employees.
Founded in 2023 by Pradeep Chauhan, Vijay Kadam, and Mohit Jain, Finfinity aims to provide transparent and personalized borrowing experiences. The startup’s platform integrates with banks and NBFCs to facilitate real-time data exchange and improve risk intelligence for faster decision-making.
The company plans to use the capital to strengthen its technology platform, focusing on personalization and risk intelligence. A portion of the funds will be allocated to expanding lender partnerships, scaling distribution, and customer acquisition. Finfinity also intends to increase hiring across product, engineering, and partnerships.
Finfinity offers a range of loan products including home loans, personal loans, auto loans, loans against property, and education loans. The startup is targeting a user base of 10 million over the next 18-24 months, with plans to expand across lending categories and strengthen its mortgage segment presence. The funding will also support the development of embedded lending experiences through partnerships.
Finfinity competes with players like Paisabazaar and BankBazaar in India’s fintech market, which is projected to reach $250 billion in revenue by 2030, with lending tech expected to account for more than half of this.
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