Truecaller CEO on AI spam blocking and business APIs.
Truecaller CEO Rishit Jhunjhunwala addressed the company’s approach to AI-driven spam call blocking, emphasizing the need for user consent due to accuracy limitations. Speaking to Economictimes.indiatimes.com, Jhunjhunwala highlighted Truecaller’s comprehensive features as a differentiator against telecom-based solutions.
Jhunjhunwala noted that while AI offers potential in spam detection, current accuracy levels are insufficient for automatic call blocking without risking the filtering of legitimate calls. This stance underscores Truecaller’s focus on user control and data privacy.
The CEO also outlined Truecaller’s strategic initiatives, including preparations for compliance with India’s Digital Personal Data Protection (DPDP) Act and the launch of real-time caller ID for iOS, aimed at enhancing user experience and security.
Business APIs are emerging as a significant revenue stream for Truecaller, indicating a diversification of the company’s service offerings beyond individual user applications. These APIs cater to businesses seeking verified communication channels and enhanced customer engagement.
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