Assiduus Global Raises $25M to Boost AI E-Commerce

AI-driven SaaS startup Assiduus Global has completed a $25 million pre-Series B funding round, led by Bajaj FinServ, with participation from Uncorrelated Ventures and Aaruda Technology Fund, among others. The funding will be used to enhance its AI and data capabilities and expand globally.

Founded in 2018 by Somdutta Singh, Assiduus provides AI-led solutions for e-commerce companies, including web and mobile app development, cloud infrastructure, data analytics, and digital marketing. The platform integrates with over 18 global e-commerce and quick commerce platforms, including Amazon, Walmart, and Shopify.

Assiduus aims to leverage the new capital to deepen its AI capabilities, focusing on predictive demand, pricing intelligence, and working-capital optimization. It also plans to expand into regions such as the Middle East, Europe, and Asia-Pacific, with Oman as a strategic regional hub. The company is also looking to strengthen partnerships with enterprises, sovereign entities, and governments to penetrate global trade ecosystems.

The company’s technology offers end-to-end cross-border distribution, supply chain management, fulfillment, compliance, and real-time performance intelligence. It also provides warehouse and order management systems that automate workflows, alongside global shipping integration through its B2B platform. Assiduus claims to have invested heavily in applied robotics and automated warehousing, resulting in faster order cycles and improved unit economics.

Assiduus partners with over 150 enterprise brands across more than 20 countries, including Unilever, Himalaya, Cipla, Dabur, and Wipro in India, along with D2C startups like Juicy Chemistry. The company last raised $15 million in a Series A funding round in 2022.

The e-commerce market in India is expected to reach $400 billion by 2030, driven by the growth of D2C brands. This growth is expected to increase demand for operating and management systems to streamline operations, with AI-powered tools enhancing personalization and inventory management.