Chilean winery at dusk, with premium wines and a map.
Chilean wine group Viña Concha y Toro reported a 1.7% increase in total revenues for 2025, with wine sales up by 2.8%. This growth is attributed to a strategic emphasis on premium wines, which now constitute 57.4% of total wine sales, marking a 4.3% rise in value.
CEO Eduardo Guilisasti credited the company’s performance to its diverse brand portfolio, vertically integrated model, and extensive international distribution network, contrasting broader industry trends.
Key premium brands driving growth include Casillero del Diablo, which grew by 2.5%, Diablo by 15%, and Don Melchor, with a notable 84.6% increase. Argentina’s Trivento portfolio expanded by 4.1%, while California-based Bonterra increased by 3.7%.
The board has proposed a dividend payout of 50% of profits, exceeding its usual 40% policy, alongside a share buyback program for 3.93% of outstanding shares, signaling financial stability and rewarding shareholders.
Operational efficiencies, including portfolio rationalization and vineyard lease adjustments, are projected to yield CLP 28 billion in savings between 2026 and 2027.
Concha y Toro’s acquisition of Maison Mirabeau, a Provence rosé producer, fills a gap in its portfolio, especially in key markets like the UK. Mirabeau, established in 2010, operates across over 40 international markets and will maintain its identity under founder Stephen Cronk’s leadership as CEO.
The partnership also underscores a shared commitment to regenerative viticulture, with Mirabeau holding Regenerative Organic Certified status in France and Bonterra recognized for its regenerative practices.
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